ABC Boardsports
Brand Building/Copywriting
This action sports product company had a product but no brand identity or marketing aesthetic. I consulted on the brand building efforts from a design standpoint, with my primary role being to give the company a voice through copy and script writing for online and offline collateral.
The rhythm of the ride. Every second, another beat. Each move setting
the tempo. This is the tune to which we built our Human and Republic
skateboards. And the ride? Harmony.
​
Passionate professionals have designed every Human and Republic
board with a unique vision…to build a ride inspired by experience.
Create on the fly with the unparalleled stability of seven-ply Canadian
maple construction.
​
Street? Ramp? Its up to you. The soul of the sport is diversity; the
philosophy that launched our entire line of premier decks and
accessories. With a board for every rider, we’ll make sure you get just
what your heart desires. How do we know what’s in your heart?
We ride, trust us.
