DANNY KOLKER
Creative Marketer, Writer, Producer

ThinkSIGN, inc.

Director of Marketing •  November 2020 – Present​

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• Lead marketing department in developing and implementing B2B and B2C marketing strategies for nationwide manufacturer of LED signage.

• Manage in-house team, as well as contractors including designers, photographers, multimedia producers, and advertising agencies.

• Direct and oversee all production of creative assets across all media formats, both print and digital.

• Supervise all aspects of event-based marketing, including regional and national trade shows.

• Work with national sales team to create region-specific marketing campaigns and provide assets tailored to suit relationships with individual customers.

• Oversee new product launch campaigns, as well as those for existing product line and services.

• Collaborate with ownership and sales leads to develop and analyze lead generation and conversion strategies across targeted B2B and B2C prospects.

 

 

iHeartMedia 

Senior Multimedia Marketing and Sales Consultant • June 2016 – November 2020

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• Managed and grew comprehensive portfolio of advertisers, including some of the region’s largest accounts such as The Kentucky Lottery and Frisch’s Big Boy.

• Increased billable revenue 117% from 2016 to present.

• Aggressively prospected, developed and closed leads using a variety of online and offline resources.

• Demonstrated exceptional small and large group presentation skills, including development of dynamic multimedia resources which have been adopted for region-wide marketing initiatives.

• Utilized consultative approach to establish indispensability as a cross-media marketing resource.

• Wrote and produced a wide range of consumer-facing multimedia content, including scripts, digital ad copy, and video spots.

• Exceeded annual quota every year in the position 2016-20.

• President’s Club inductee

• Elected to Executive Council, representing peers in discussions with regional and national corporate principals.  

 

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Endurance Films – Video Production Company

Executive Producer/Business Development • 2009 – 2016

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• Oversaw the launch, development and implementation of all company initiatives including new productions, new account development, marketing campaigns, public relations, website creation and client relations.

• Directed and produced all facets of video and multimedia creation for in-house and client productions. Projects included online marketing campaigns, event highlights, corporate promos, athletic training videos, podcasts, webcasts, trade show videos, event expos, entertainment content and feature films.

• Developed new business and expanded upon existing client relationships by conceptualizing and implementing new, revenue-generating ventures.

• Conceptualized, wrote and produced all marketing content for corporate initiatives, client projects and individual products. Includes ad copy, press releases, sell sheets, website copy, newsletters, marketing emails, packaging.

• Executed concepts and produce content for lead generation campaigns and remarketing efforts. Includes creation of audience-specific multimedia, social media content and email funnels. 

• Worked with national and internationally renowned Olympic coaches and athletes as well as sports governing bodies such as the US Olympic Committee, USA Triathlon and USA Cycling.

• Hosted and produced “on-camera” entertainment, educational, and marketing content geared at developing brand awareness and sponsor revenue. 

• Co-directed and wrote the landmark documentary film Triathlon: Through the Eyes of the Elite, chronicling the formation of the United States’ first Olympic triathlon team. 

 

 

U.S. Olympic Committee/U.S.A. Triathlon (USAT)

Multimedia Director/Producer • Freelance

• Directed, produced, wrote and edited the only triathlon training series sanctioned by USAT and Team USA (www.usatriathlontraining.com). Worked intensively with Olympic athletes and coaches, as well as officers of the sport’s national governing body. 

• Directed, produced and edited USAT and other multisport docu-style highlight coverage of National and International Championship events.

• Produced and directed PR and marketing materials, such as EPK’s for USAT. Work included copywriting press releases and print advertisements.

 

 

Conspiracy Entertainment – Video Game Publisher

Multimedia Director/Producer, Creative Consultant • 2000-2008

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• Produced and directed video marketing campaigns for games on Xbox, Playstation, Nintendo Wii and DS, as well as various mobile platforms. Properties, included The Flintstones, The Land Before Time, Tiny Toons, Eminem, and America’s Next Top Model.

• Produced and directed corporate EPK’s geared toward retailers and investors. 

• Wrote copy for all company marketing and PR projects, including packaging, sell-sheets, press releases, marketing videos and print/web advertisements.

• Directed voice-over sessions for trailers, game-play and other in-game content.

• Directed and produced marketing trailers for co-publishers Vivendi Universal Games and Warner Brothers Interactive. Content featured at E3 and other industry trade shows.

 

 

Union Entertainment/Top Cow Comics (Sin City, The Darkness)

Multimedia Director/Producer • Freelance

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• Produced, wrote and directed trailers for major game property launch with partner Top Cow Productions (The Darkness, Witchblade)

• Directed motion animatics using 2-D comic book panels and concept drawings. 

• Wrote and developed original game and comic properties.

 

 

Joke Productions – TV Prod. (Beauty and the Geek, Scream Queens)

Multimedia Director/Producer, Creative Consultant • Freelance

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• Developed video pitch presentations for various pilot reality TV shows. 

• Wrote and performed voice-over copy for shows airing on A&E, VH1 and E!

 

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United Airlines – International Air Carrier

Copywriter, Creative Consultant• Freelance

• Scripted United’s Fast-air interactive customer service representative training.

• Created comprehensive instructional and narrative copy to illustrate situational-based simulations.

• Coordinated scripting efforts with additional contractors’ time-sensitive asset development.

 

 

Taste Nirvana Intl, Inc. – Food and Beverage Manufacturer

Marketing Consultant • Freelance

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• Developed brand identities for launch of Taste Nirvana Thai food and beverage products. Successfully targeted major retailers, including Whole Foods, to carry product line.

• Wrote copy for company website, trade show exhibitions and all collateral materials.

 

 

Trace Genetics – DNA Research Laboratory

Marketing Consultant • Freelance

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• Consulted on design and development of brand identity for company specializing in genealogy and DNA analysis.

• Wrote copy and developed information architecture for company website.

 

 

Creative Edge – Multimedia Design Studio

Marketing Consultant • Freelance

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• Conceptualized campaigns and wrote copy for agency clients in various industries including extreme sports, entertainment and food and beverage.

• Responsible for tailoring copy to fit web, print and broadcast mediums.

• Collaborated with designers and project managers on a daily basis.

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